Our Story • Amman, Jordan • Est. 2018

Turning water & energy data
into climate intelligence.

SmartWTI is Jordan’s leading AI-powered water and energy platform — serving governments, utilities, schools and enterprises across MENA with real-time IoT intelligence since 2018.

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2.4M+ Litres Saved Daily
4,800+ IoT Sensors Active
230+ Buildings & Schools
12 Countries Served
Trusted by ORANGEGSMAUNDPCEWASMICROSOFTUSAID
💧2,400,000+
Litres Saved Daily
📡4,800+
IoT Sensors Deployed
🏢230+
Buildings & Schools
🌍18,000t
CO₂ Reduced Annually

Mission • Vision • Values

What drives us every day.

Our work is guided by a clear purpose: harness AI and IoT to solve the water and energy challenges that define this generation.

🎯
Our Mission

To provide innovative, sustainable and intelligent solutions that empower communities through efficient water and energy management — transforming positive behaviour into daily practice across MENA and beyond.

🌍
Our Vision

To become a leading global provider of AI-powered water and energy management solutions that support sustainability, climate resilience and smart infrastructure across MENA and beyond.

🤝
Our Promise

Dependability you can trust. Innovative solutions that stand out. Exemplary service in Arabic and English. Long-term impact that is measurable, sustainable and built for the region’s real infrastructure needs.

🧠
Innovate with Purpose
IoT & AI that transform real-world water and energy challenges into measurable outcomes.
🌱
Sustainability First
Every decision is measured against its environmental and social impact before we act.
📊
Data-Driven
Informed decisions powered by real-time AI analytics and continuous monitoring.
🎯
Precision & Reliability
Accurate monitoring you can trust every day, everywhere, in any language.
🌐
Community First
Partnering with clients and communities to promote sustainable shared success.

The People Behind SmartWTI

Our Team

Engineers, scientists and sustainability champions united by one mission: harness AI and IoT to solve MENA’s water and energy crises.

Heba Asa'd, PMP
Executive
Heba Asa'd, PMP
Co-Founder & CEO
Award-winning entrepreneur and engineer specialising in AI-driven sustainability. Named a top global innovator at Mobile World Congress 2023. Leads SmartWTI’s vision, strategy and international expansion.
Omar Asa'd
Executive
Omar Asa'd
Co-Founder & COO
Electrical engineer with deep expertise in IoT systems and large-scale infrastructure. Oversees SmartWTI’s operations, hardware engineering and MENA project delivery.
Hala Asa'd, Ph.D.
Technology
Hala Asa'd, Ph.D.
Chief Technology Officer
Doctoral researcher with a Ph.D. in Electrical & Computer Engineering. Architects SmartWTI’s AI engine, predictive analytics platform and long-term innovation roadmap.
Naeal Suwan
Advisory
Naeal Suwan
Strategic Advisor
Senior advisor with extensive MENA market expertise. Guides SmartWTI’s international expansion, investor relations and high-value partnership development across government and enterprise.
Abdullah Dado
Finance
Abdullah Dado
Chief Financial Officer
Financial executive responsible for capital strategy, investor relations and growth financing. Expertise in venture finance, impact investing and sustainable business model development.
Ahmad Alsabaj
Engineering
Ahmad Alsabaj
Engineering Team Lead
Senior engineer specialising in sensor networks, embedded systems and scalable field deployment across complex infrastructure environments throughout MENA.
Mahmood Abdo
Marketing
Mahmood Abdo
Marketing Manager
Growth marketing leader driving SmartWTI’s brand positioning, digital strategy and B2B content marketing across MENA. Specialist in sustainability communications.
Ayman Al-shiek Qasem
Operations
Ayman Al-shiek Qasem
Project Manager
Project management professional ensuring end-to-end client delivery from technical onboarding to impact measurement. Every SmartWTI deployment meets its ROI and sustainability milestones on schedule.
Heba Asa'd, PMP
Executive
Heba Asa'd, PMP
Co-Founder & CEO
Award-winning entrepreneur and engineer specialising in AI-driven sustainability. Named a top global innovator at Mobile World Congress 2023. Leads SmartWTI’s vision, strategy and international expansion.
Omar Asa'd
Executive
Omar Asa'd
Co-Founder & COO
Electrical engineer with deep expertise in IoT systems and large-scale infrastructure. Oversees SmartWTI’s operations, hardware engineering and MENA project delivery.
Hala Asa'd, Ph.D.
Technology
Hala Asa'd, Ph.D.
Chief Technology Officer
Doctoral researcher with a Ph.D. in Electrical & Computer Engineering. Architects SmartWTI’s AI engine, predictive analytics platform and long-term innovation roadmap.
Naeal Suwan
Advisory
Naeal Suwan
Strategic Advisor
Senior advisor with extensive MENA market expertise. Guides SmartWTI’s international expansion, investor relations and high-value partnership development across government and enterprise.
Abdullah Dado
Finance
Abdullah Dado
Chief Financial Officer
Financial executive responsible for capital strategy, investor relations and growth financing. Expertise in venture finance, impact investing and sustainable business model development.
Ahmad Alsabaj
Engineering
Ahmad Alsabaj
Engineering Team Lead
Senior engineer specialising in sensor networks, embedded systems and scalable field deployment across complex infrastructure environments throughout MENA.
Mahmood Abdo
Marketing
Mahmood Abdo
Marketing Manager
Growth marketing leader driving SmartWTI’s brand positioning, digital strategy and B2B content marketing across MENA. Specialist in sustainability communications.
Ayman Al-shiek Qasem
Operations
Ayman Al-shiek Qasem
Project Manager
Project management professional ensuring end-to-end client delivery from technical onboarding to impact measurement. Every SmartWTI deployment meets its ROI and sustainability milestones on schedule.

Recognition & Awards

International Recognition

From Jordan’s top hackathons to the global stage at Mobile World Congress — SmartWTI’s impact is recognised across climate tech, IoT and sustainability.

🏆
Water Management Company of the Year
Jordan • 2022
🌏
Orange OSVP — 3rd Place Internationally
Mobile World Congress, Kigali • 2023
🤖
Arab IoT & AI Challenge — Winner
MENA Region • 2020
💡
Jordan Energy Hackathon — Winner
Jordan • 2020 & 2021
🧬
Pandemic TechHack & Energy Digitalisation
Jordan • 2021
🌎
Entrepreneurship World Cup — Finalist
Global • 2022
📶
GSMA Grant — Blue Future for Schools
GSMA Mobile for Development • 2024
🌿
PepsiCo pep+ MENA Sustainability Accelerator
Finalist • 2023

Trusted & Recognised by

ORANGE GSMA UNDP CEWAS MERCY CORPS PEPSICO MICROSOFT USAID GIZ

Want to work with SmartWTI
or join our mission?

Whether you’re a government, NGO, hotel, school or enterprise looking for climate intelligence — or an engineer who wants to drive real change in MENA — we want to hear from you.

🚀 Book a Free Demo Contact Us →

Amman, Jordan • info@smartwti.com